Brighton College Vietnam is a proud member of the Brighton College family, drawing on nearly 200 years of academic excellence from the UK. Located in Hanoi, the school provides a forward-thinking British education for pupils aged 3–18, nurturing curiosity, confidence and kindness.

We are looking for a Digital Marketing Officer to join our Marketing team. This role will focus on the planning, implementation and optimisation of digital marketing campaigns across multiple channels, supporting the school’s brand awareness, pupil recruitment and community engagement objectives.

Work location: Brighton College Vietnam, Vinhomes Ocean Park, Hanoi

I. JOB DESCRIPTION

Digital Marketing Campaigns

• Support the planning and implementation of digital marketing campaigns across platforms including Facebook, Instagram, Google, and other relevant digital channels.
• Coordinate campaign assets, content, landing pages and digital touchpoints to ensure campaigns are delivered accurately and on schedule.
• Work with external agencies and partners on paid media campaigns, including campaign set-up, audience targeting, budget allocation and optimisation.
• Monitor campaign performance and recommend improvements based on data and audience behaviour.
• Hands-on experience in running paid advertising campaigns, particularly Meta Ads and Google Ads, is an advantage.

Website Management

• Manage and regularly update the Brighton College Vietnam website.
• Work with internal teams and external suppliers to improve website functionality, user experience and conversion journeys.
• Monitor website performance and identify opportunities to improve traffic, engagement and conversion.

• Understand key SEO principles including keyword research, on-page SEO, technical SEO, content optimisation and link-building.
• Monitor organic search performance and work with relevant partners to improve Brighton College Vietnam’s visibility on search engines.
• Support SEM and Google Ads activities where required.

Performance Tracking & Lead Generation

• Monitor key digital marketing metrics including website traffic, campaign reach, engagement, conversion, cost per lead and lead volume.
• Work closely with the Admissions team to monitor lead generation and lead quality from different digital campaigns and channels.
• Support the development of effective digital customer journeys from initial awareness through to enquiry and registration.

Others

• Support the planning and delivery of Marketing and Admissions events
• Support the creation of simple digital marketing materials, social media assets, web banners and campaign visuals when required.
• Skills in Canva, Adobe Photoshop or other design tools are an advantage.

II. REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business or a relevant field.
• At least 2 years of relevant experience in Digital Marketing, preferably in an education, premium service, hospitality or other customer-focused environment.
• Good understanding of digital marketing campaigns and the digital customer journey.
• Good working knowledge of major digital platforms including Meta, Google and YouTube.
• Understanding of SEO, SEM, Google Ads and website optimisation.
• Experience in website content management and/or creating landing pages using a CMS or landing-page platform.
• Ability to interpret digital marketing data and translate performance metrics into practical recommendations.
• Familiarity with web and campaign analytics tools such as Google Analytics and Google Search Console is preferred.
• Hands-on experience with Meta Ads Manager and/or Google Ads is an advantage.
• Experience using Canva, Adobe Photoshop or similar design tools is an advantage.
• Good written and spoken English, with particular confidence in reading and writing.
• Strong attention to detail, organisation and time management skills.
• Proactive, curious and comfortable learning new digital tools and platforms.
• Experience working in an international school or education environment is an advantage.

III. BENEFITS

• Competitive salary, negotiable according to experience and capability.
• Statutory insurance and additional Vingroup healthcare benefits.
• Preferential access to selected Vingroup services.
• Professional development and career progression opportunities.
• Opportunity to work in a dynamic and international education environment.
• Opportunities to learn from and collaborate with experienced educators and professionals across the Brighton College international family.

SAFEGUARDING

Brighton College Vietnam is committed to safeguarding and promoting the welfare of children and young people. All applicants will be subject to appropriate background and safeguarding checks as part of the recruitment process.

Successful candidates will be required to provide satisfactory evidence of their qualifications and employment history and undergo relevant criminal record and background checks. Safeguarding and safer recruitment questions will form part of the selection and interview process.